02 Principles

Great websites are device agnostic

Someone might visit your website on a phone whilst on the bus, a tablet on the sofa, or a laptop at their desk. Your website must work on all of these devices.

We achieve this with responsive design – a technique that adapts layouts and elements so your site works seamlessly on any screen, from the smallest phone to the largest desktop monitor.

Consider using a mobile-first approach. Designing for the smallest screen first forces you to focus on what matters most, then scale up for larger devices.

Further reading