Great websites are fast

Even a few extra seconds of loading time can significantly affect a website’s effectiveness. A Google study showed that 53% of mobile users abandon sites that take longer than 3 seconds to load.

Slow sites frustrate people, increase bounce rates, and reduce conversion rates. A slow site can also harm your search rankings.

The most common causes of slow websites are slow or unoptimised hosting environments, too many plugins and large unoptimised images or videos. These issues add up quickly and can make the difference between a site that loads almost instantly and one that feels sluggish.

Speed should be prioritised from the start of a redesign, not treated as an afterthought.

Performance is always a trade-off with other priorities. Understand your audience and design accordingly.

Websites often slow down over time as more content and features are added. Monitor your site’s speed regularly after launch and fix any performance issues as soon as you can.

When your site loads quickly, people are far more likely to stick around and return for more.