The five phases of a redesign

A website redesign has five phases: Discovery, Planning, Design, Build, and Launch.

Each phase builds on the last, so we recommend working through them in order. But a redesign is rarely a straight line. It's messy by nature. Embrace that rather than fight it.

1. 01

   Discovery

   Discovery is about understanding what problem you’re solving, who for, and how you’ll know if it worked.

   • What is Discovery?
   • Understanding your users
   • Workshops
   • Website audit and benchmarking Coming soon
2. 02

   Planning

   Take what you’ve learned from Discovery and turn it into an actionable plan. This is where you’ll decide what to build, by when, and on what platform.

   • Writing a brief
   • Change management
   • Creating a project plan Coming soon
   • Selecting a CMS Coming soon
   • Content strategy Coming soon
3. 03

   Design

   For most people, this is the fun part. It’s where you shape the experience, starting with structure and moving to visual design.

   • Wireframing
   • IA and sitemapping Coming soon
   • Usability testing Coming soon
   • UX and visual design Coming soon
4. 04

   Build

   Flat designs become a real, working website. Your site comes to life: you can visit it in a browser, click around, and see it in action.

   • Development and CMS integration
   • Content production Coming soon
   • SEO migration & redirects Coming soon
   • Testing and QA Coming soon
5. 05

   Launch

   It’s time to push your site live for the world to see. All that hard work finally pays off.

   • Integrating analytics Coming soon
   • Going live Coming soon
   • Training and handover Coming soon