Before starting a new website redesign, I like to run a discovery workshop. Workshops come in different shapes and sizes, ranging from a few hours to a full day. They can be done in-person or remotely but favour in-person workshops when possible.
The purpose of a discovery workshop is to:
- Provide direction for the project
- Get everyone involved on the same page
- Help us understand who you are and what you do
- Create personas to represent key user groups
- Explore content types and hierarchy
- Begin sketching and exploring concepts
- Discuss visual preferences regarding brand colours, typography, imagery, inspiration, etc.
Following the workshop, I’ll write up the findings in a short document. This allows us to demonstrate our understanding of the organisational objectives and user needs. We’ll also give you an opportunity to provide feedback to ensure we’re all on the same page.
This document is then used as a reference point throughout the project to ensure that both the objectives of the project and the needs of users are being met. If we come across a decision that’s hard to make, or reach a disagreement on a direction to take, we refer back to the document to make sure we are considering what’s important.
We’ve worked on many projects where work has been started without laying the ground work: it wasn’t clear why the project existed or who the target audience was and what they wanted. These are the projects that are mostly likely to fail because the hard work hasn’t been done. It’s for this reason that we always run a discovery project before every project that we start.
Looking to kick-off a new project?
If you’d like to learn more about our discovery workshops, get in touch and we can start a conversation.