Geese Theatre Company is an independent registered charity that uses theatre-based programmes to help people in criminal justice and social welfare settings make positive changes.

Geese came to us looking for a website redesign. Their old website was coming up to 10 years old and was in need of modernising.

Working together, we agreed on the project goals:

  • Redesign Geese’s website using industry best practices, to give them a solid platform to build their web presence over the coming years
  • Modernise the website design to reflect Geese’s credentials and reputation/credibility in the sector it operates
  • To organise information in a clear and organised way, to cater for different target audiences
  • To provide information on services and encourage commissioners to get in touch for prices and to book work
  • To make it easy for people to donate
  • To provide a place for people to find out about upcoming events
  • To make the website accessible to WCAG compliance Priority 2 (AA)
  • To make the website easy to update and administer

Discovery Workshop

We started the project by running an in-person Discovery Workshop. The purpose of the workshop was to:

  • Provide direction for the project
  • Get everyone involved on the same page
  • Help us understand who Geese are and what they do
  • Create personas to represent key user groups
  • Explore content types and hierarchy
  • Begin sketching and exploring concepts
  • Discuss visual preferences regarding brand colours, typography, imagery, inspiration, etc.

Following the workshop, we wrote up our findings in a 23-page document. We demonstrated our understanding of the organisation objectives and user needs but also gave Geese an opportunity to provide feedback.

16by9 were really easy to work with. They listened to our concerns about our previous site, took the time to really understand our business and what we need the website to do, were patient with us when deadlines slipped, and where on hand to walk us through the process at every step of the way. Couldn’t have been happier with the outcome.

Andy Watson, CEO & Artistic Director

The document was then used a reference point throughout the project to ensure that both the objectives of the project and the needs of users were both being met.

Design & Build

During the workshop, we mapped out content and created a preliminary sitemap to work from. This was then revised before jumping to the wireframing stage.

We created a series of high fidelity wireframes to communicate layout and structure. After several discussions and iterations, these wireframes were then polished using Sketch.

An overview of the designs in Sketch

The site was designed to be “blocks” based, so that we could build it using WordPress and Gutenberg. Gutenberg provides an easy-to-use interface for building new pages, so Geese are able to quickly add and modify content as required.

We are delighted with the website functionality and design. The ease with which we can update pages is brilliant and we have had loads of compliments on it.

Andy Watson, CEO & Artistic Director

View the site:

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If you have a project you’d like to chat to us about, get in touch. We’d love to hear more about your project.

Written by Marc Jenkins

Marc has been building websites of all shapes and sizes for well over a decade. He specialises in building bespoke WordPress sites.

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